Everything is expensive

When you can’t afford one, everything is expensive. I believe nothing is “expensive” in this world, it is just the perceived value of the item to different individuals. A poor man thinks a Toyota is expensive, a middle class man thinks a Mercedes is expensive, a rich man thinks a Rolls Royce is cheap. 

The same can be said in the world of photography gears. Recently Sony launched the all new A7 IV with RRP of $2,499, and it immediately drew comment on its price tag. Most people would like to see a $2,000 price tag like its predecessor model, so people started to label it as expensive and overpriced.

Considering the improvements Sony brought to the new body, both hardware and software, and the worldwide situation of parts shortage and price hike, I personally don’t think Sony has overcharged on the new camera. Most consumers don’t think like me of course, as I have the experience dealing with manufacturing and costing, so most will not be able to relate.

Many complained on the lack of improvement on photography area, hence the price hike is not justified. Well, if photography is all you care about, the A7 III is still plenty of a still camera today. It’s not like Sony has discontinued older model, there’s a body for each price point for you as long as you don’t tunnel vision to have the latest gear in hand.

Or perhaps even the A7 III is still expensive to you… well then just shoot with the smartphone you are holding in your hand. Start small and grow slowly. Don’t make an excuse to stop practicing and improving your skills by blaming on your gear.

Till then.