Recently, there’s an article posted confirming that Nikon Z9 is using sensor made by Sony, and as all of us would have imagined, the internet gone crazy with comments like “Nikon Z9 is essentially a Sony”, “Nikon can’t do anything without Sony” and so on. Well, fanboism at its extreme, to be short. Regardless how much we have advanced in terms of mankind, there’s still a part of us that was being left behind… somehow.
From a company, business and operation point of view, there’s no such device in this world that rely solely on in-house design, development and all the way to production (okay, maybe there is, but it is very limited). Such vertical control and integration has its merit of course, as one company will have total control over their product design and quality. But in reality, this approach is far from feasible and practical in such time and age. For one, in-house component may not be the most cost effective choice. And then there are patents and technologies hold by other companies that could be far superior than what in-house could offer.
Take a look at iPhone for example, Apple designed the processor, but it is manufactured by company such as TSMC or Samsung. The camera sensors used were usually made by Sony as well. Not to mention all other components and parts within the iPhone came from all sorts of suppliers from all over the world. And ultimately, iPhone was assembled in China, in facilities of Foxconn, which also manufacture phones for other major brands. So in the end, is the iPhone an “Apple phone” or it isn’t?
Perhaps such business and operation explanation prove too hard for those fanboys to understand, or perhaps fanboys are just ignorant. Well, we are in the social media age anyway, where everyone believed they could just hide behind the screen and say whatever they like.
So is a Nikon Z9 a “Sony Z9” instead? I’ll leave it for you to judge it yourself.
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